Cognism alternative for office fit-out & move BD

Side by side

Different tools, different questions.

	Cognism	Signal
What it is	B2B contact database — emails, mobiles, firmographics for millions of companies.	Office-change intelligence — which London companies are about to move, refit or refurbish, and when.
The question it answers	“Who is this company and how do I reach the right person?”	“Which companies should my BD team call this quarter — and why now?”
Timing	Static — every company, all the time. Intent add-ons track topic research, not physical office events.	Event-driven — lease expiries, breaks, planning applications, filings, hiring. Scored 0–100, re-run weekly.
Coverage	Global, all industries.	London office occupiers, purpose-built for firms that win work from office change.
Contacts	Core strength — verified at massive scale.	Included per lead (compliant B2B sources), but the timing is the product.
Best for	Outbound teams that already know who to target.	Fit-out, design, agency, furniture, relocation and FM teams that need to know WHO to target and WHEN.

Honestly, though

Plenty of our clients run both: Signal decides who this quarter’s hundred calls are; a contact database deepens the org chart once a pursuit is live. If you can only run one for office-change BD, run the one that knows about the lease.

Where the leads come from

Public record in, scored shortlist out.

Spot

HM Land Registry lease events, Companies House filings, local-authority planning, hiring and growth — read continuously across 155,131 London companies.

Score

Every company is ranked 0–100 by how strong, recent and combined its signals are. 60+ is in market; 80+ is imminent. Scores re-run weekly.

Act

Your dashboard opens on your patch: ranked companies, the why-now in one line, timing window, and a decision-maker to call.

FAQ

Questions, answered.

Is Signal a replacement for Cognism?+

Only if your market is London office change. Cognism is a general-purpose contact layer; Signal is a timing layer for one market. For fit-out, workplace design, agency, furniture, relocation and FM BD, Signal replaces the guesswork — and still hands you a named contact per lead.

Does Signal include contact details?+

Yes — each lead carries a named decision-maker with phone where available, sourced from compliant B2B providers under a legitimate-interest basis. The difference is you get contacts for companies that are actually in market, not a directory.

What does Signal cost compared to a database seat?+

A £1,000 30-day pilot, then £2,500/month for London coverage (plus setup). Comparable to a couple of database seats — for a scored list of companies in a decision window rather than a searchable directory.

A Cognism alternative — when the question is “when”, not “who”.

Different tools, different questions.

Public record in, scored shortlist out.

Spot

Score

Act

Questions, answered.

The same intelligence, tuned to how you sell.

See the companies behind these numbers.