Who it’s for  /  Office fit-out
For office fit-out contractors

Win the fit-out before it goes to tender.

By the time a Cat B fit-out hits your inbox, it’s already a six-way pitch. Signal finds the London companies moving toward a fit-out or refurbishment months earlier — lease events, planning, growth — so your BD team is in the room before the brief is written.

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Built for London · 155,100+ companies tracked · early access open
The problem

By the time it’s a tender, you’ve already lost.

You hear about it too late

The tender lands when five other contractors got it too. You compete on price, not relationship.

Referrals are unpredictable

Right company, wrong week. No way to time the approach to when they’re actually deciding.

Cold lists don’t tell you *when*

A database of London firms is noise without the trigger that says this one is about to fit out.

The signals that matter for you

What Signal watches on your behalf.

01

Planning application on an occupied office

The most direct fit-out signal there is — someone has already paid for design. Filed by the occupier it usually means refurbishment in place; filed by the landlord, a decant and re-fit cycle.

02

Lease expiry 12–18 months out

The classic Cat B window: the occupier must renew, renegotiate or move — and two of those three usually end in a fit-out. Early enough to shape the brief, late enough to be real.

03

Break clause approaching

Stay-or-go decisions get made in the year before a break. Even the stayers often refit as the price of recommitting — a project either way.

04

Headcount outgrowing the floor plate

Employee growth crossed with recorded floor area flags companies under space pressure — the ones whose next lease event becomes a project, not a renewal.

How Signal helps

The early, scored shortlist — for your patch.

01

Spot

We track the public records that come before an office change — lease events, planning, filings and growth — across London.

02

Score

Each company is ranked by how strong, recent and combined its signals are, and tuned to your sectors, areas and size.

03

Act

You get a short list — companies, ranked, with why and when to call — so you arrive while they’re still deciding.

We speak your language

office fit-out leads · Cat B fit-out · design and build (D&B) · office refurbishment leads · commercial fit-out London · pre-tender leads

A worked example · illustrative — the pattern, not a client
The company

A ~120-person fintech in EC2. Lease expires in 14 months; hiring has run hot for two quarters; the building’s EPC is a C.

What Signal sees

Signal scores it in the 80s — lease clock, sustained office-based hiring, density pressure — and flags that it isn’t in your CRM.

Your play

Your BD lead calls the COO with a stay-vs-go cost view months before any agent shortlist exists. When the move confirms, you’re the incumbent adviser — the tender, if there even is one, is shaped around your thinking.

FAQ

Questions, answered.

How do fit-out firms get leads before tender?+
By watching the public signals that precede a fit-out — a lease ending, a planning application, fast headcount growth — and reaching the company while it’s still scoping the project. That’s exactly what Signal scores and surfaces.
What signals point to an office fit-out?+
A lease break or expiry, a planning or prior-approval application, a jump in headcount, a new Head of Workplace or Facilities, or a refurbishment of the existing space. Signal combines them into a single timed score.
What is pre-tender business development for fit-out?+
Reaching the occupier while the project is still being scoped — before agents, project managers or procurement have framed a shortlist. It converts far better than tendering because you help define the brief. Signal exists to make that timing systematic instead of lucky.
Do the leads cover refurbishment as well as relocation?+
Yes — relocation and refurbishment are scored separately. A company staying put but filing planning, facing EPC pressure or renewing with works is a refurb lead; a company with an expiring lease and growth pressure is a move lead. You can weight your shortlist to either.

See your market in motion — live.

Book a 20-minute demo and we’ll show you real London companies changing their office right now, on your patch.

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