Furniture is bought once per office generation — and the dealer who was in the conversation early sets the spec the others quote against. Signal finds the London companies whose lease events, growth and filings say a new floor plan is coming, months before the D&B contractor sends out the furniture package.
By the time a furniture tender exists, a designer has drawn task chairs into the plan and an incumbent dealer has priced the concept. Everyone else discounts.
The companies that matter aren’t browsing — they’re in a lease negotiation you can’t see. Their budget exists for six months, once a decade.
A 90-person company taking 12,000 sq ft is a knowable furniture order — if you know about the company. Generic lead lists don’t carry desks-worth of context.
HM Land Registry lease events, Companies House filings, local-authority planning, hiring and growth — read continuously across 155,131 London companies.
Every company is ranked 0–100 by how strong, recent and combined its signals are. 60+ is in market; 80+ is imminent. Scores re-run weekly.
Your dashboard opens on your patch: ranked companies, the why-now in one line, timing window, and a decision-maker to call.
Task seating, benching, D&B furniture packages, FF&E, Cat B, day-two churn — each lead carries headcount and floor area, so you can size the order before the first meeting.
Book a 20-minute demo and we’ll open the live list for your patch — real London companies, scored and timed, this week.
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