A fit-out lead is worth most before it is a project on a list. Signal reads the public record — lease events, planning applications, company filings, hiring — and turns it into a scored shortlist of London companies whose next office decision is already in motion.
By the time a fit-out reaches procurement, an incumbent has usually framed the budget, the spec and the shortlist. Everyone else is column fodder.
Contact platforms sell you every company that exists. None of them can say which ones are 9 months from signing a lease.
Word of mouth is real but lumpy. A pipeline built on it swings between feast and famine.
HM Land Registry lease events, Companies House filings, local-authority planning, hiring and growth — read continuously across 155,131 London companies.
Every company is ranked 0–100 by how strong, recent and combined its signals are. 60+ is in market; 80+ is imminent. Scores re-run weekly.
Your dashboard opens on your patch: ranked companies, the why-now in one line, timing window, and a decision-maker to call.
Cat A, Cat B, Cat A+, design & build, dilapidations, landlord vs tenant works — the leads are framed in fit-out language, with floor area and lease context attached.
Book a 20-minute demo and we’ll open the live list for your patch — real London companies, scored and timed, this week.
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