Return on investment

Built for the person whose job is calling, not researching.

Business development in office change has two halves: finding out who to call, and calling them. Only one of those wins work — and in most firms it’s the one that gets the least time.

The time maths

Doing this manually means hunting lease events in property databases, cross-checking growth in filings, guessing at the right contact, then finding a number — hours of research per genuinely qualified company. Signal delivers the finished article every week: who, why now, when, and a named contact. The return is measured in returned selling time — the research half of the week handed back to the half that closes.

The project maths

You know your own numbers: what a won fit-out, relocation project, furniture package or FM contract is worth to your firm. Against that, a flat monthly software fee is covered by a single win — and the pipeline behind it compounds, because reaching an occupier before the tender exists converts at a different rate from arriving as column fodder.

The compounding part

Signal learns from outcomes. The leads a customer receives in month three are sharper than month one, because every recorded result — moved, renewed, wrong fit — recalibrates the model. Time saved grows into accuracy gained.

No percentage. Ever.

Some lead services charge a percentage of the turnover of every project you win. Signal never will: it’s a flat monthly fee, whatever you win from it. You do the work; you keep the reward.

See it against your own patch: the 30-day pilot exists precisely so the ROI conversation can be had with your leads, not our claims.